“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

Michelle French

Atlanta | London

Specializing (or specialising, if you are reading this in the UK) in Corporate Identity, Implementation and Integration and in Packaging.

Michelle French, Director/President/Principal/Creative Director, is a serial entrepreneur in the graphic design industry, who partners with a cadre of talented independent contractors and companies to produce effective marketing communication solutions. Based in the “Greater Atlanta area” she works with clients in London, Atlanta, Houston, Los Angeles, and, yes, Five Points, AL.

Michelle’s experience in building businesses and as working as ad hoc marketing/design departments for companies, brings a rich “big picture” vision to her work with clients. She believes in integrated approach to implementing the corporate identity so that the message is consistent and impactful and most importantly—aligned with the strategic goals of her clients.

Her clients have ranged from large publicly traded companies to small consultancies. For each, she has developed effective marketing and communications materials including corporate identity (brand establishment), web sites and digital media, brochures, catalogues, books, periodicals, posters, B-to-B advertising, trade show environments and packaging.

She works with clients primarily by project basis, but with established clients, projects may be billed at an hourly rate.

Michelle holds a BFA in Visual Communication from Auburn University, did additional undergrad work at Parsons School of Design, and an MA Graphic Design from London College of Communication, University of the Arts London. Her certificate in Laughter Yoga is from the UK School of Laughter Yoga. (Laugh here!)

Michelle has served on the Board of AIGA (the professional organization for design), President of the Association of Women in Communications, and various other community service organizations.

 “Graphic design will save the world right after rock and roll does.”

David Carson